Deciphering the socio-cultural and psychological motivations behind consumer hedonic responses: Insights from sweetpotato breeding

https://hdl.handle.net/10568/158144

Citation: Nakitto, M.; Mayanja, S.; Asasira, M.; Tinyiro, S.E.; Bayiyana, I.; Kisakye, S.; Moyo, M.; Ssali, R.T. 2024. Deciphering the socio-cultural and psychological motivations behind consumer hedonic responses: Insights from sweetpotato breeding. International Potato Center.

2024-10-24

BREEDING, SWEETPOTATO AGRI-FOOD SYSTEMS, SWEETPOTATOES

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